DG Regio
6th September 2017

Case Study

House of European History

  • Video
  • Website
The European Parliament was about to open a new museum in Brussels, among a multitude of touristic options and their own competing museum about parliamentary activities. So, how could we advertise this new place, which focused on the History of Europe as seen by the 28 countries that composed it?

By organising multiple workshops and digging into the psyche of the academics and museum curators involved in the project, we understood that different people and countries have different interpretations of the same events that made shaped modern Europe.

Our approach was a fully integrated media-campaign that focused on what people thought they saw exemplified by an extremely cropped window into history and what the big picture actually is - including cinema spots, billboards across Belgium, cultural posters in the main districts of Brussels and partnerships with neighbouring countries.

  • Strategic analysis
  • Brainstorming sessions
  • Media planning
  • Conception and Production (posters / cinema spots /
  • Dissemination

With more than 10,000 visitors per month starting from Day 1 - the House of European History (HEH) has opened without controversy, pleasing everyone who visited and focusing on a shared aspiration to see history from our own national perspective.

A museum about the history of Europe was a dream come true for most of our team - with more than 10 creative concepts pitched, we are glad that the most powerful one was used to represent the museum media campaign.