Old-Continent is a boutique Agency based in Brussels which focuses on Visual Communication.
We craft concepts and visuals that can resonate with people, evoking emotions and memories.
And we keep challenging our clients to build stories, because only stories can carry information and impress people to such an extent that they pass them on.
This is what we have been doing for the last 3 years.
Our big topics in 2015:
TECH – ENVIRONMENT – EU REGIONS
A European Engagement
We have learnt it is not easy to present the European idea, that it is not easy to show it and that we certainly do not succeed every time to make it something tangible.
But we continue against the odds, we try concepts, we help others bring their projects to life and we never give up before exhausting every drop of creativity left.
This is what our European engagement means.
Like most startups we have a bunch of counters running on our website to show the things we pretend to be doing right now…
drank (or teas)
(not big jokers)
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou (US writer 1928-2014)
These are the things we offered most in the past years.
We know that any problem can have multiple solutions – and that our job is to find the most impactful one.
Come to us with interesting problems and we’ll create together the most imaginative solution.
We love moving images - all of them - real images as well as animated ones. More importantly we love good stories, and you should do too.
Print is the mother of all. Clear-cut copywriting with a powerful visual. Nothing more simple, nothing more difficult. If it can stand on a billboard it will stay in the mind.
We are good at strategy. We choose tools which will help us achieve our goals. We understand why certain things should be done one way and not the other. We are rational to be able to transmit the most emotional state. Strategy is the beginning of all.
The Web is the new frontier. You can do anything as long as it is interactive. You can tell any story but is has to be immersive. We don't do websites, we connect with people via the web.
Numbers in action - rational figures translated in a more palatable way. We love numbers, we love illustrations - we do infographics. The next step? Find a real story to tell behind the numbers.
Need new clothes? Feel like it’s time to be known for what you actually do and not for what someone in the 80s thought you should look like?
Creativity? It’s 75% of strategy.
Ourselves and thousand of Agency people
in the last 3 years
of returning clients
Case study: Visual Identity
For its 40th birthday, the European Environmental Bureau needed a new visual identity. It took us about 2 month to bring it to life, from the moment we started asking the right questions to the moment we executed it on multiple supports.
We tried our best to capture the environmental engagement of the organisation and the future steps ahead of it in a modern logo and set of colours.
Visual identities are the cornerstone of marketing and communication, and with about a dozen different identities behind us, we start to have a good grasp on how to make them happen.
We have produced about 40 animations in the last years. We have experience in 2D animations based on vector graphics, mix of real images as well as hand-drawn pictures and, last but not least, 3D animation.
It does not solve every problem but a good animation can bring more clarity to a complex topic – if it is backed by a good story.
The human brain is not made to remember hard data – that’s not our opinion but the one of Daniel Kahneman from “Thinking, Fast and Slow” – (the Professor is also a Nobel prize winner btw).
So if we can present data with images and find a good story to help someone understand it, there is a good chance that they will retain something. At least, they will remember the style and effort and pay attention next time.
Case study: Producing a MOOC
In 2015, under the impulsion of the Event Unit Event, the Committee of the Regions decided to launch the first Massive Open Online Course (MOOC) made by an institution for its employees, partners and students who wish to join.
We advised the CoR and produced hours of footage to materialise visually the content of the course.
Thanks to a very close collaboration with the team in charge we could release in record time a MOOC that attracted 8500 people and which has become one of the most powerful tools in the arsenal of the CoR Communication.