Home 2017-05-18T12:00:04+00:00
Meet the Team

Step in, you’re welcome

Old-Continent is a communication agency based in Brussels that focuses on Visual Communication.

We craft concepts and visuals that resonate with people.

We challenge our clients to craft stories because that’s what humans crave.

And that’s what we have been doing for the last 4 years.

.A European Engagement

We have learnt that it is not easy to show the European idea and that we certainly don’t succeed at making it tangible every time.

But we continue against the odds, we try and we help others bring their projects to life. We never give up before exhausting every possible drop of creativity.

This is what our European engagement means.

Like most startups we have a bunch of counters running on our website to show the things we pretend to be doing right now…

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People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou (US writer 1928-2014)

.Our services

These are the things we have offered most in the past years.

We know that any problem can have multiple solutions – and that our job is to find the most impactful one.

Come to us with interesting problems and we’ll create the most imaginative solution together.

  • We love moving images - all of them - real images as well as animated ones. More importantly we love good stories, and you should do too.
    Video
  • Print is the mother of all. Clear-cut copywriting with a powerful visual. Nothing more simple, nothing more difficult. If it can stand on a billboard it will stay in the mind.
    Print
  • We are good at strategy. We know how to choose the tools that make an impact. We understand why things should be done and explain it. We strive for creativity and Strategy is the beginning of all.
    Strategy
  • The Web is the new frontier. You can do anything as long as it is interactive. You can tell any story but is has to be immersive. We don't do websites, we connect with people via the web.
    Web
  • Numbers in action - rational figures translated in a more palatable way. We love numbers, we love illustrations - we do infographics. The next step? Find a real story to tell behind the numbers.
    Infographics
  • Need new clothes? Feel like it’s time to be known for what you actually do and not for what someone in the 80s thought you should look like?
    Visual Identity

Creativity? It’s 75% of strategy.

Ourselves and thousand of Agency people

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.Visual Identities

For its 40th birthday, the European Environmental Bureau needed a new visual identity. It took us about 2 month to bring it to life, from the moment we started asking the right questions to the moment we executed it on multiple supports.

We tried our best to capture the environmental engagement of the organisation and feature it in a modern logo and set of colours.

Visual identities are the cornerstone of marketing and communication, and with about a dozen different identities behind us, we’re getting a good grasp on how to make them happen.

Past clients:

EEBTREMAA, European Patient Forum, Intel

.Animation

We have produced about 40 animations in the last few years. We have experience in 2D animations based on vector graphics, combinations of real images and hand-drawn pictures and, last but not least, 3D animation.

It does not solve every problem but a good animation can bring more clarity to a complex topic – as long as it is backed by a good story.

 

WATCH THE SHOWREEL

.Infographics

The human brain is not made to remember hard data – that’s not our opinion but the one of Daniel Kahneman from “Thinking, Fast and Slow” – (the Professor is also a Nobel prize winner btw).

So if we can present data with images and find a good story to help people understand it, there is a good chance that they will retain something. At least, they will remember the style and effort and pay attention next time.   

.Case study

Producing a MOOC

In 2015, under the initiation of the Event Unit Event, the Committee of the Regions decided to launch the first Massive Open Online Course (MOOC) made by an institution for its employees, partners and students who wish to join.

We advised the CoR and produced hours of footage visually materialise visually the content of the course.

Thanks to a very close collaboration with the team in charge we could release in record time a MOOC that attracted 8500 people and became one of the most powerful tools in theCoR Communication’s arsenal.

WATCH THE CASE STUDY

.Our Office

61 Bailli Street  | 1050 Ixelles – Belgium

info@old-continent.eu | +32 285 05 883